Skip to main content
Mayor of London logo London Assembly logo
Home

Let's Do London

Playing this video will set cookies from YouTube/Google

‘Let’s Do London’ was launched in May 2021 –the biggest domestic tourism campaign the capital has ever seen - to bring Londoners and visitors from across the UK safely back to central London to enjoy our world-class culture, nightlife, retail and hospitality.

Led by the Mayor of London, commissioned by the London Tourism Recovery Board and delivered by London & Partners, the aim was to kick-start London's economy and support jobs.

This short film celebrates some of the best moments from the year and highlights the impact the campaign has had. It’s generated £81 million towards London’s economy, attracted 330,000 additional visitors and supported over 700 businesses. It’s helped more than 1735 organisations and creative freelancers, delivering over 500 events in the last ten months, bringing fresh colour, light and energy to our city.

#LetsDoLondon

Back to life. Back to reality. Find out how the Let's Do London events programme helped the recovery of central London.

London

Check out some of the brilliant events and activities that took place as part of Let's Do London.

A midsummer night's dream at the Globe theatre

Let’s Do London was launched to encourage Londoners and visitors into the heart of our city and support jobs.

View of Exhibition road, London